Smith meet the IMATS

Launching the Smith Cosmetics brush line at the 10th anniversary of the NYC IMATS, no big deal; besides I have been to the IMATS before so I know what I am in for right?

 ….Ahhhh, no!

There is no way I could have prepared myself for the 3-day emotional roller coaster that was the NYC IMATS 2015. I am completely humbled by the overwhelming response we received to my beautiful brush babies that took me over 3 years to create.

Patrick Starr, Janelle O and Manny Mua

We met some of the biggest names in the makeup industry, some amazing bloggers and just about the most inspiring group of people I could have imagined.

So a big thank you from the entire Smith team to all of you who stopped by the Smith booth to talk shop with a bunch of makeup nerds like us and even purchase a couple of the innovative brushes Smith has to offer.

You are the reason that the show was such a HUGE SUCCESS and we can’t wait to see you all again at the next show.


Nyla O

Founder of Smith Cosmetics