If you’re spending time and money finding the perfect makeup brushes, you should probably be storing them like they matter. Because tossing them in a random bag or leaving them out on the counter, that’s a fast track to frayed and bent bristles, mystery buildup, and brushes that just don’t perform the way they used to.
Learning how to store your makeup brushes properly can make a huge difference—not just in how long they last, but in how well they apply product, how clean they stay, and how smooth your routine feels day to day. And whether you’re a working artist or just brush-obsessed, the Smithfolio was made to solve the very problem most makeup lovers ignore: storage that actually works.
Why Brush Storage Is So Important
Makeup brushes don’t just wear out from daily use—they wear out from how (and where) you store them. Crushed bristles, cracked handles, product caked into ferrules... it all adds up. And once your brushes lose their shape or softness, it can be game over for blending.
Here’s what good brush storage actually does:
Protects the bristles from getting squished, frayed, or bent
Keeps your brushes cleaner , reducing the risk of bacteria and breakouts
Preserves the shape and quality of each brush for smoother application
Saves you money in the long run, because replacing ruined brushes isn’t cheap
The good news? Storing your brushes doesn’t have to be complicated. A smart setup can keep everything protected, organized, and ready to go, whether you’re getting ready at home or heading out on a job.
How to Customize Your Smithfolio for Brush Storage
One of the best parts about the Smithfolio? You don’t have to commit to a one-size-fits-all setup. Whether you're organizing a full face kit or a tight edit of essentials, you can build your Smithfolio to match your routine.
Start with the size that fits your lifestyle. The full-size Smithfolio gives you more room to work with and the removable plates make it a must for pros, while the Smithfolio 0.5 is ideal for on-the-go, a streamlined everyday kit or your travel buddy
Use brush plates to organize by category. Keep face brushes on one plate, eyes on another—or separate clean brushes from used ones so you’re always ready for a client or a quick reset.
Add a mesh pocket for wide or oddly shaped items like spatulas, tweezers, or product jars that don’t slot easily into a brush plate. And as an added bonus, the mesh pockets are machine washable, so you can throw all those used brushes and sponges into the pocket without worrying about getting makeup all over the interior of the mesh.
Upgrade or simplify anytime. You can stick with the setup of the Fully Loaded or Artist Edition, or you can purchase different inserts to mix and match depending on your mood or needs for that day. You can also build your own starting from the Smithfolio Classic with its included two inserts and adding two more plates or pockets so you get exactly what you need.
Not Using a Smithfolio (Yet)? Here’s What You Can Do
If you're still figuring out your brush storage setup, no worries—there are a few simple ways to take care of your brushes at home. The best option is to store them upright in a clean, breathable container like a brush cup but please, please don't leave that cup in your bathroom otherwise those makeup brushes will not be safe to place near your face or anyone else's. Make sure there’s enough space between each brush so the bristles don’t get bent or crushed and air can circulate around them. Drawer organizers can work too, as long as the brushes aren’t rolling around or rubbing against each other and you are periodically cleaning the bottom of the containers. And whatever you use, always make sure your brushes are clean and fully dry before standing them upright or putting them away.
These methods are a solid starting point, but they do come with trade-offs. Most don’t offer the protection or flexibility you need as your brush collection grows. That’s where the Smithfolio really steps up—it’s designed to adapt with your routine, keep everything organized, and protect your tools whether you’re at home or on the move.
Other Ways to Store Your Brushes (and When They Work)
While the Smithfolio is our go-to for protecting brushes, there are a few other storage options that can work depending on your space and routine.
Brush cups are great for keeping brushes upright and within easy reach at home. Just make sure you’re not overcrowding them, and always store them in a clean and dry place. Drawer organizers work well too, especially if you want to keep your vanity clutter-free. Just be mindful that brushes can roll around and lose their shape without proper dividers and you don't want to put dirty makeup brushes in with your clean brushes.
Brush rolls or wraps are compact and easy to travel with, but they offer less structure and protection. If you go this route, look for options with individual slots to prevent bristles from being crushed or bent (this is our least favourite option).
Each method has its pros and cons. The Smithfolio simply brings together the best parts—organization, protection, and flexibility—without forcing you to compromise.
Brush Storage Tips to Keep Them in Top Shape
No matter how you store your brushes, a few simple habits can go a long way in keeping them clean, functional, and looking new.
Always let your brushes dry completely before storing them
Avoid overstuffing any container, pouch, or case
Store brushes with bristles up or laid flat to keep their shape
Clean your storage setup regularly to avoid buildup and bacteria
If you’re traveling, use something that keeps brushes separated and secured
These little habits, combined with the right storage, will help you get the most out of every brush in your kit.
Wrap-Up: Your Brushes Deserve Better
Your makeup brushes are tools and they are an investment, they deserve more than being tossed into the bottom of a bag or crammed into an overfilled cup. Storing them properly isn’t just about keeping things tidy. It protects the bristles, keeps your routine cleaner, and helps your brushes last longer and perform better.
Whether you’re building out a full kit or just upgrading from your old makeup pouch, the Smithfolio gives you a smarter, more protective way to store your brushes. With customizable plates and pockets, options for every routine, and a sleek design that works just as well on your vanity as it does in your carry-on, it’s storage that’s actually made for makeup lovers.
Explore the Smithfolio lineup and start building your perfect setup—your brushes (and your future self) will thank you.